RONALD LIS, KERA/KKXT
Dallas, TX
Bill Young, Vice President of Television Programming, presents Ron with his award.
If you were on the outside looking in, you would think Ronald Lis was a member of the KERA and KKXT staff. He wears many hats as a trusted station volunteer including chauffeuring guests back and forth to our studio for tapings, running the teleprompter during our live TV nights, making thank you calls to donors, producing during radio pledge drives, and serving as a member of our Community Advisory Board.
With his professionalism, dedication, and poise you would think Ron had a stake in the station’s success. Ron views KERA as an important community asset and he takes his role alongside KERA staff very seriously. When Ron takes the helm to produce during our membership drives he is as focused, thoughtful, and skillful as a KERA staff member. Not only does he volunteer for our earliest shift, starting at 6 am, he brings his deep passion for the station to the role. Ron tracks where the drive is on its hourly goal and brainstorms possible pitches or encouragement that he can share with the on-air team to help move the needle. Ron does not only want the station to succeed, but as a volunteer, donor, and respected member of the community, he also wants the station to excel.
During our membership drives for our television station, the director and crew relax right away when they know that Ron is going to be on the teleprompter. Some of the pledge talent have been participating for so many years that they do not need a script. Invariably, they stray from the text on the teleprompter. That would pose a huge challenge for a less experienced volunteer, but Ron has the familiarity and focus to follow their deviations and still keep the teleprompter on track.
As a member of our Community Advisory Board, Ron contributes to the valuable input we count on from the community. CAB members give us an invaluable and intimate reach into the community, and we can always count on Ron for feedback that is direct and honest.
As much as Ron gives to the station, more than 175 hours annually, he always voices his appreciation for what we do for him and his fellow volunteers. Ron’s judgment and input is valued by KERA and KKXT staff. As a retired navy man, Ron bleeds blue and gold. But, watching his dedication and commitment to our station, he also bleeds the colors of KERA and KKXT.
With his professionalism, dedication, and poise you would think Ron had a stake in the station’s success. Ron views KERA as an important community asset and he takes his role alongside KERA staff very seriously. When Ron takes the helm to produce during our membership drives he is as focused, thoughtful, and skillful as a KERA staff member. Not only does he volunteer for our earliest shift, starting at 6 am, he brings his deep passion for the station to the role. Ron tracks where the drive is on its hourly goal and brainstorms possible pitches or encouragement that he can share with the on-air team to help move the needle. Ron does not only want the station to succeed, but as a volunteer, donor, and respected member of the community, he also wants the station to excel.
During our membership drives for our television station, the director and crew relax right away when they know that Ron is going to be on the teleprompter. Some of the pledge talent have been participating for so many years that they do not need a script. Invariably, they stray from the text on the teleprompter. That would pose a huge challenge for a less experienced volunteer, but Ron has the familiarity and focus to follow their deviations and still keep the teleprompter on track.
As a member of our Community Advisory Board, Ron contributes to the valuable input we count on from the community. CAB members give us an invaluable and intimate reach into the community, and we can always count on Ron for feedback that is direct and honest.
As much as Ron gives to the station, more than 175 hours annually, he always voices his appreciation for what we do for him and his fellow volunteers. Ron’s judgment and input is valued by KERA and KKXT staff. As a retired navy man, Ron bleeds blue and gold. But, watching his dedication and commitment to our station, he also bleeds the colors of KERA and KKXT.
